Local SEO
Show up when local customers search for what you do
Having a website is step one. Getting found when people in your area search for your services is step two. I handle the technical work that makes it happen.
This page is for small business owners who already have a website (or are building one) and want to be found when nearby customers search Google for what they do. If "near me" searches are how your customers find businesses like yours, this is the work that determines whether they find you or your competitor.
What is local SEO?
Local SEO is how your business shows up when someone nearby searches for what you do. When someone types "plumber near me" or "web designer Falkirk" into Google, local SEO determines whether your business appears, or whether your competitor does.
It covers everything from how your Google Business Profile looks and performs, to whether your website is optimised for the right keywords, to how your business is listed across online directories. All of these signals tell Google that your business is real, relevant, and trustworthy for local searches.
If you're a local business that relies on customers in your area, whether you're based in Falkirk, Stirling, Edinburgh, Glasgow, or anywhere else in the UK, local SEO is what makes the difference between showing up on page one or not showing up at all.
What I do for your local visibility
Local SEO isn't a one-off fix. It's ongoing work that builds over time. Here's what's involved.
Google Business Profile optimisation
Your GBP listing is often the first thing people see. I make sure it's complete, accurate, and actively managed with regular posts and updates.
On-page SEO
Every page on your website is optimised for the keywords your customers are actually searching for. Titles, headings, content, and structure all working together.
Citation building
Getting your business listed correctly across the directories that matter. Consistent name, address, and phone number across the web tells Google your business is legitimate.
Keyword research
I find the exact terms people in your area are searching for and build your content around them. Not guesswork. Data-driven targeting for your specific market.
Local content
Blog posts, service pages, and location-specific content that targets the searches your customers are making. Content that answers real questions and brings in real traffic.
Monthly reporting
On Growth and Pro plans, you get regular reports showing where you rank, how much traffic you're getting, and what's improving. No vanity metrics, just results you can see.
Local SEO services
Specific services that support your local visibility.
Local SEO for Trades
SEO built for tradespeople. Get found by customers in your area when they search for the work you do.
Learn more →Citation Building
Get your business listed accurately across the trusted directories that boost your local rankings.
Learn more →Local SEO Audits
A full review of your local search presence with clear, prioritised recommendations you can act on.
Learn more →How it connects
Local SEO works best when everything is connected
Your website, your Google Business Profile, and your local SEO strategy all feed into each other. A fast, well-structured website gives Google something to rank. A properly managed Google Business Profile puts you on the map. And local SEO ties them together so you show up in the right searches at the right time.
Most local businesses only do one of these. The ones that do all three consistently are the ones that dominate their local results.
Your website
The foundation. Fast, optimised for the right keywords, and designed to convert visitors into enquiries.
Your Google Business Profile
Your presence on Google Maps and the local pack. Reviews, posts, photos, and accurate business information.
Your local SEO
The ongoing work that connects everything. Citations, content, keyword targeting, and technical optimisation that builds authority over time.
What to expect
SEO isn't overnight. Anyone who tells you they can get you to page one in a week is lying. Real results take consistent work over months. Here's what a typical timeline looks like.
Month 1 to 2
Technical foundations sorted. Website optimised for target keywords. Google Business Profile fully set up or overhauled. Citations submitted to key directories. Competitor analysis complete.
Month 3 to 4
Rankings start moving. Your business begins appearing in Google Maps for local searches. Website traffic from search starts to increase. Content targeting your key services is live and indexed.
Month 5 to 6
Consistent local visibility. Your business is showing up regularly for relevant searches in your area. Enquiry volume is increasing. From here it's about maintaining and expanding into new keywords and areas.
Pricing
How local SEO is priced
SEO foundations are included in every website build. Google Business Profile posting and content updates are part of the £59/month Growth plan. Full ongoing local SEO, including keyword targeting, new pages, and detailed reporting, is part of the £99/month Pro support plan.
One-off services like citation building and local SEO audits are available separately. Want to see where you stand before committing? Get a free local SEO audit first.
Citation Building
From £49Get your business listed on the trusted directories that boost local rankings.
Local SEO Audit
From £199A full review of your local search presence with clear, actionable recommendations.
Additional Pages
From £75Extra pages, blog posts, or location pages to expand your site's reach.
What clients say
Results, not promises
"Josh has been doing some amazing SEO and updating our website. Easy to get in touch with, his prices are very good. I would recommend him."
"I got a website and online presence made by Josh for my cleaning business. Since then I've been getting a steady number of calls and enquiries every month."
"Josh simplified a very complicated process for me and is now running my Google Business Profile. Would highly recommend anyone with a business to get the experience and expertise Josh has."
FAQ
Common questions about local SEO
Ready to get found locally?
Tell me about your business and I'll recommend the right approach for your area.
Free initial chat. No commitment.