Google Business Profile
Local Service Ads: appear at the very top of Google
Local Service Ads put you above the regular ads, above the map, above everything. Pay per lead, not per click. Google Guaranteed.
What are Local Service Ads?
Local Service Ads are a Google advertising product designed for service businesses. When someone searches for a service you offer in your area, your ad appears at the very top of the results page with a green "Google Guaranteed" tick next to your name. Above the regular Google Ads. Above the map. Above everything.
Unlike regular Google Ads where you pay per click (whether that click turns into anything or not), Local Service Ads charge per lead. You only pay when someone actually contacts you through the ad. And because Google backs you with their Guaranteed badge, customers know you've been verified and are more likely to trust you.
I set up Local Service Ads for trades and service businesses across Scotland and the rest of the UK. The setup is £149 as a one-off, and you manage your own ad budget directly with Google. I handle the application, verification, and getting you approved.
How Local Service Ads work
You get verified
Google requires a background check and business verification before you can run LSAs. I handle the application and guide you through the process. You need a verified Google Business Profile to qualify.
Your ads go live
Once approved, your business appears at the top of Google search results for your services in your area. You set a weekly budget, and Google shows your ad to people searching for what you do.
You pay per lead
You're only charged when someone contacts you through the ad. Calls and messages. If a lead isn't genuine, you can dispute it with Google and get your money back.
What does Google Guaranteed mean?
The Google Guaranteed badge tells potential customers that Google has verified your business. It's a green tick that appears next to your name in search results. If a customer isn't satisfied with the work, Google may reimburse them up to a set amount. This builds significant trust, especially for trades where customers are inviting someone into their home.
To get the badge, you need to pass Google's verification process including a background check, proof of insurance, and licence verification (where applicable). I handle the application and make sure everything is submitted correctly.
Which trades qualify?
Plumbers, electricians, roofers, locksmiths, HVAC, cleaners, landscapers, painters, pest control, and many more. The list varies by region. I'll check eligibility for your specific trade.
What about professional services?
Some professional services also qualify, including lawyers, accountants, and financial advisors. Google is expanding the programme regularly.
Do I need a website?
Not for LSAs. You need a verified Google Business Profile, but a website isn't required. That said, having a professional website alongside LSAs significantly improves conversion.
£149
One-off setup. You manage your own ad budget with Google.
Don't have a Google Business Profile yet? GBP setup is £199. I can do both together. Want ongoing GBP management too? See monthly plans.
What clients say
Don't just take my word for it
"Absolutely amazing helpful service from the moment we first spoke. Trustworthy. Fair price. Definitely recommend."
"Website design, getting my company running on Google and Facebook, helping with ads and managing to bring in new customers. Fully satisfied."
"Amazing SEO and updating our website. Easy to get in touch with, his prices are very good. I would recommend him."
FAQ
Common questions about Local Service Ads
Ready to appear at the top of Google?
Tell me your trade and area and I'll check your eligibility for Local Service Ads.
£149 setup. No ongoing commitment to me.