Google Business Profile
Google Business Profile optimisation that gets results
Google Business Profile optimisation that gets you more visibility, more clicks, and more calls from local search.
Having a profile isn't the same as having a good one
Most business owners set up their Google Business Profile, add the basics, and never touch it again. The problem is that Google rewards active, complete, and well-optimised profiles. If your competitor's profile is better than yours, they show up first. It's that straightforward.
Google Business Profile optimisation is about making every element of your listing work as hard as possible. The right categories, a description that targets the right keywords, photos that show what your business actually does, and a review strategy that builds trust. I audit what you have and fix what's holding you back.
I work with businesses across Falkirk, Stirling, Edinburgh, and the rest of the UK. Whether your profile was set up by you, a previous agency, or someone else entirely, I can improve it.
What I optimise
Every element of your profile is reviewed and improved to maximise your local visibility.
Category audit
Your primary and secondary categories directly affect which searches you appear in. I make sure you're in the right ones.
Keyword-rich description
Your business description is rewritten to naturally include the terms your customers are searching for in your area.
Photo strategy
Quality photos of your work, your team, and your premises. Profiles with regular photo uploads get more engagement from searchers.
Q&A management
I seed common questions and answers on your profile so visitors get the information they need before they even contact you.
Review response strategy
A plan for responding to every review, positive and negative. Plus a review link setup so happy customers can leave feedback easily.
Attribute optimisation
Service areas, business attributes, products, and services all configured correctly so Google shows the right information.
Optimisation is the starting point
A one-off optimisation gets your profile into good shape. But the businesses that consistently rank highest on Google Maps are the ones that keep their profiles active with regular posts, fresh photos, and review engagement.
If you want ongoing management, it's included in the Growth (£59/month) and Pro (£99/month) support plans. I optimise first, then manage. That way your profile starts from a strong foundation and stays there.
Not sure if your profile needs optimisation? A local SEO audit will show you exactly where you stand.
FAQ
Common questions about GBP optimisation
Get more from your Google listing
Tell me about your business and I'll review your profile.
Free initial chat. No commitment.