Web design for painters and decorators

A one-off build starts at £399. Decorators tend to do a lot of smaller, regular jobs, so the return is fast. Even one extra job a month from your website covers the cost many times over. If you prefer to spread the cost, monthly plans start at £29/month with hosting and support. Most decorators I work with go for the Growth plan at £59/month because it keeps the website updated with new project photos and posts to your Google profile after each job, which saves you doing it yourself between coats. The Pro plan at £99/month adds local SEO, social media, and monthly reporting. See full pricing here.

Painting and decorating is one of those trades where one good job can lead to the whole street calling. Word of mouth is powerful and you should never stop nurturing it. But it has a limit. It only reaches people who already know someone who knows you. A website opens the door to every homeowner in your area who is searching online right now, people who have no connection to your network but need a room painted, wallpaper hung, or an exterior freshened up. And even when someone does get your name from a friend, they will still check you out online before they call. A website with genuine before and after photos and reviews turns that recommendation into a booking.

Yes, and here is the good news: most decorator websites are poor. Outdated templates, no photos, no service pages. The bar is genuinely low. That means a well-built site with proper local SEO can climb the rankings faster than in more competitive trades. I target the specific terms homeowners search for: "kitchen painter [your town]", "exterior painter near me", "wallpaper hanger [your area]". I also build your local citations and optimise your Google Business Profile so you appear in map results across your coverage area.

Before and after photos are everything for decorators. A tired living room transformed with fresh colour, old wallpaper stripped and replaced, a weathered exterior brought back to life. Those photos sell your work instantly. Beyond that: separate pages for interior work, exterior work, wallpapering, and commercial if you do it. Each page should describe what the service involves and show relevant examples. Include the areas you cover, pricing guidance if you are comfortable sharing it (per room or per day), and a simple contact form. Tips for good photos: shoot in natural daylight, keep the angle consistent between before and after shots, and make sure the colours look true to life on screen.

Exterior work drops off in winter and interior picks up. I plan for that. SEO targeting shifts through the year so you are ranking for the right services at the right time. In autumn, we push interior terms like "living room painter" and "wallpapering service". In spring, exterior terms like "house painter" and "exterior decorating" take priority. Your Google Business Profile posts follow the same seasonal pattern. The goal is to keep enquiries coming year-round rather than feast and famine with the weather.