Web design for builders who want more than a Facebook page

A one-off build starts at £399, which is less than your materials cost on a single garage conversion. Think of it as a fixed quote for a fixed scope, the same way you price a job for a customer. If you prefer to spread the cost, monthly plans start at £29/month with hosting and support included. Most builders I work with end up on the Growth plan at £59/month or the Pro plan at £99/month because they want ongoing SEO and Google Business Profile management generating leads month after month. One extension enquiry that converts pays for years of website costs. See full pricing here.

Recommendations are how most good builders start out. But here is what happens when someone recommends you for a £30,000 extension. The homeowner does not just pick up the phone. They Google your name first. They look for photos of your previous work, they check your reviews, they want to see if you look legitimate. The stakes are too high for them not to. If they find a professional website showing completed extensions and renovations with real reviews from real customers, they call with confidence. If they find a blank Facebook page or nothing at all, they start looking at the other two builders their neighbour also mentioned. A website does not replace word of mouth. It makes word of mouth actually convert.

The big construction firms have marketing departments and five-figure ad budgets. But they are targeting commercial contracts and broad terms like "construction company Scotland". They are not competing with you for "loft conversion Falkirk" or "house extension Stirling". That is where you win. Local SEO targets the specific, high-intent searches that homeowners actually type in when they are ready to get quotes. A local builder with a well-optimised site and strong Google reviews will outrank a national firm in local results every time, because Google prioritises relevance and proximity for these searches.

Start with a project gallery organised by type of work. Extensions in one section, renovations in another, loft conversions, new builds, garage conversions. Homeowners want to see that you have done their specific type of project before. After that: individual service pages for each type of work you do (this is crucial for SEO), your accreditations and memberships (FMB, NHBC, local authority approved, whatever applies), proof of insurance, the areas you cover, genuine customer reviews, and a quote request form that captures the basics like project type, rough budget, and timeline. The more relevant information a visitor finds, the more likely they are to pick up the phone.

Most of my building clients are sole traders or small teams of two to four people. The "I am too small for a proper website" feeling is common, but it is completely backwards. A sole trader builder with a professional website and strong Google presence will look more established than a bigger firm with a dated site and no reviews. Your size does not matter to a homeowner who is looking at photos of a beautiful kitchen extension you built. What matters is that the work looks good, the reviews are genuine, and it is easy to get in touch. See my portfolio for examples of what that looks like.

That depends on your plan. On a one-off build, you own the site outright and can manage it yourself. But for builders, the real value comes after launch. Every time you finish a project, that is a new gallery entry, a new review to collect, a new Google Business Profile post showing your latest work. On the Growth and Pro plans, I handle all of that for you. I add your new project photos, post updates to your Google profile, manage your reviews, and keep your SEO improving month over month. Your website becomes a living portfolio that gets stronger with every job you complete, not a static brochure that goes stale.