Get More Local Jobs With Google Local Service Ads

Appear at the very top of Google. Pay only when real customers contact you.

Popular with:
✔ Roofers
✔ Electricians
✔ Plumbers
✔ Carpenters
✔ Tree Surgeons
✔ Carpet Cleaners
✔ Pest Control
✔ Handymen

and any UK trade business.

How It Works

Quick Eligibility Check

Get in touch with Josh today to learn more about how you can run Google Verified, Local Service Ads.
Takes under 60 seconds. No spam ever.

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How It Works

From Eligibility To Leads In 3 Simple Steps

No stress, no guesswork and no effort on your part. We handle the full process with Google for you.

      Quick Eligibility Check

      We’ll confirm your business meets Google’s requirements and check your areas, services, insurance, documents & Google Business Profile.

      We Handle Verification

      We handle the paperwork, upload your documents, manage the identity check, optimize your profiles and make sure everything passes with Google.

      Your Local Ads Go Live

      Once verified, we set up your Local Service Ads, add your job types, optimise your bidding, and send leads straight to your phone.

Start Your Eligibility Check Today

Want To Know If Local Service Ads Will Work For You? Give Josh A Quick Call.

07349 159516

What Are Local Service Ads?

Local Service Ads (LSAs) are Google’s “pay-per-lead” adverts built specifically for local trades and service businesses.

Instead of paying for clicks, you only pay when a real customer phones you or sends a message.

They appear right at the top of Google, above all other ads, maps and organic listings – making you the first business customers see when they search.

How They Work

  • Your business gets Google Verified (identity, insurance & background checks).

  • Your ads show only in your chosen service areas.

  • Customers see your reviews, ratings and hours directly in the ad.

  • You only pay for real leads, not clicks or random traffic.

Why Trades Love Them

  • No complicated ad management.

  • No wasted spend.

  • Jobs come in consistently.

  • Google gives you a money-back guarantee for invalid leads.

Real Results For Local Businesses

Local Service Ads aren’t theory – they generate real calls, real customers, and real jobs for UK trades every single day.

The screenshot on the left shows exactly what your inbox begins to look like once your LSAs are live and optimised:
a steady stream of “New call from a potential customer” notifications, all from people actively searching for your services.

What You Can Expect

  • Phone calls from customers who are ready to book.

  • High-quality leads because Google verifies every enquiry.

  • A predictable flow of work instead of waiting around for jobs.

  • Zero wasted spend – you only pay for real enquiries.

  • Clear reporting so you always know what’s converting.

Who This Works For

Any local trade business, including:
Roofers, decorators, gardeners, joiners, plumbers, electricians, carpet cleaners, pest control, locksmiths, landscapers and more across the UK.

Are Local Service Ads Right For Your Trades Business?

Local Service Ads are a good fit for you if:

  • You run a registered trade business in the UK

  • You want a regular stream of local enquiries and booked jobs

  • You’re happy paying around £10–£20 per lead to make £100s+

  • You can take calls or answer emails from customers during work hours

  • You have (or are willing to build) a few solid Google reviews

  • You’re happy to choose the areas you want leads from

  • You’re happy to provide the documents needed for the verification process

 

If that sounds like you, LSAs are usually a perfect match. Still not sure? Give me a call and I will help.

An example illustration of Local Service Ads
Start Your Eligibility Check Today

Local Service Ads

Why Your Trades Business Needs Local Service Ads

Local Service Ads are one of the easiest ways for UK trades to get more booked jobs without wasting money on clicks or guessing how Google works.

  • You Appear At The Very Top Of Google

    Your business shows above normal Google Ads, Maps and organic listings when people search for your trade in your area.

  • You Only Pay For Real Leads

    No paying for random ad clicks. You’re only charged when a customer calls you or sends a message through your ad.

  • Google Shows Your Reviews Front And Centre

    Your star rating and reviews appear directly in the ad, so customers see social proof before they even click.

  • Local Jobs In Your Chosen Areas

    You decide which postcodes and towns you want to cover, so you’re not driving miles for low-value work.

  • Built For Trades And Service Businesses

    LSAs are designed specifically for local services like roofers, plumbers, electricians, landscapers, pest control and more.

  • Easy To Pause, Adjust Or Scale

    You can increase your budget when you’re quiet, pause when you’re fully booked, and only run ads when it suits your workload.

Ready To Find Out If Your Business Can Run Local Service Ads?

Start Your Eligibility Check Today

Our Plans

Pricing & What’s Included

Clear, upfront pricing with everything your trade business needs to start getting Local Service Ads leads.

  • Google Business Profile & LSA Management Add-on

    Regular GBP updates, photos, and optimisation to boost your visibility on Maps and LSAs. Includes bid checks and regular check ins.

    £45/month

    • Monthly GBP posts, updates & new photos
    • LSA bidding checks & optimisation
    • Monthly Check Ins For Updates
    • Support Available 7 Days a Week
5-Star Rated - If your ads don’t go live, you get a full refund. No questions asked.
Josh from One Blue Pixel

Why Choose One Blue Pixel

Choosing someone to handle your Local Service Ads isn’t just about ticking boxes, it’s about getting real jobs coming in, quickly and consistently. Here’s why trades across the UK trust One Blue Pixel

We’ve Done This A Lot

You’re not our test project. We know exactly how to get your LSA profile verified, approved, and generating real calls without delays or Google headaches. We handle any bumps in the road including Google Business Profile suspensions.

Fast, Hands-On Support

If something goes wrong, you’re not waiting days for a reply. You get direct support from me. 

We Optimise Everything For You

From job types and service areas to bidding, photos, and reviews, we make sure your profile looks better than your competitors’ and performs better too.

Specialists in Local Trades

We work with roofers, joiners, plumbers, electricians, landscapers, pest control, painters, and more. We handle Local Service Ads, websites, SEO and more.

Local Service Ads Questions

Frequently Asked Questions

Got questions about Local Service Ads? Here are the answers to the things people ask us the most.

Anywhere from a few days to a couple of weeks depending on Google’s workload. We handle the paperwork, uploads, profile optimisation, and chase-ups to speed things up.

Yes. A Google Business Profile (GBP) is now required to run Local Service Ads. Google uses your GBP details, reviews, and business info as part of the verification and ranking process.

If you don’t have a GBP yet, or yours is half-finished / a mess, I can set it up and optimise it for you as part of my service – including:

  • Creating or claiming your profile

  • Fixing categories, service areas and descriptions

  • Adding photos, services and opening hours

  • Laying the groundwork for strong reviews

So even if you’re starting from scratch, we’ll get both your GBP and LSAs ready to generate real leads.

You’ll need the following for Local Service Ads:

1. Business Registration
A VAT number or Companies House CRN (Google uses this to verify your business).

2. ID Verification
A valid UK driving licence or passport for the account owner.

3. Proof Of Insurance (If Required For Your Trade)
Most trades need public liability insurance.
Some trades (like cleaning) are exempt.

4. Background Checks (Certain Trades Only)
Required for locksmiths, security services, and similar categories.

5. Service Details
Your job types, service areas, and recent work photos.

6. Google Business Profile
You’ll need a verified GBP linked to your account.

We gather everything with you during the onboarding call so nothing is missed.

Google charges per lead, not per click. Prices vary by trade and area, but typically land somewhere between £10–£40. You only pay when someone actually contacts you.

Yes, you set your towns, postcodes, and radius inside your LSA profile. I will help you target areas that bring in the best jobs.

Yes. Our optional monthly add-on covers optimisation, reporting, and ongoing tweaks so your ads stay competitive and cost-effective.

A website isn’t required for these ads. LSAs can send calls straight to your phone or messages to your email. But having a website improves trust and conversion rates, especially for bigger jobs, so is recommended.

Ready To Get Your Local Service Ads Live?

Send your details and I’ll check your eligibility today. Quick, simple, no pressure.
Start My Eligibility Check