You Appear At The Very Top Of Google
Your business shows above normal Google Ads, Maps and organic listings when people search for your trade in your area.
Appear at the very top of Google. Pay only when real customers contact you.
Popular with:
✔ Roofers
✔ Electricians
✔ Plumbers
✔ Carpenters
✔ Tree Surgeons
✔ Carpet Cleaners
✔ Pest Control
✔ Handymen
and any UK trade business.
How It Works
No stress, no guesswork and no effort on your part. We handle the full process with Google for you.
We’ll confirm your business meets Google’s requirements and check your areas, services, insurance, documents & Google Business Profile.
We handle the paperwork, upload your documents, manage the identity check, optimize your profiles and make sure everything passes with Google.
Once verified, we set up your Local Service Ads, add your job types, optimise your bidding, and send leads straight to your phone.
Local Service Ads (LSAs) are Google’s “pay-per-lead” adverts built specifically for local trades and service businesses.
Instead of paying for clicks, you only pay when a real customer phones you or sends a message.
They appear right at the top of Google, above all other ads, maps and organic listings – making you the first business customers see when they search.
Your business gets Google Verified (identity, insurance & background checks).
Your ads show only in your chosen service areas.
Customers see your reviews, ratings and hours directly in the ad.
You only pay for real leads, not clicks or random traffic.
No complicated ad management.
No wasted spend.
Jobs come in consistently.
Google gives you a money-back guarantee for invalid leads.
Local Service Ads aren’t theory – they generate real calls, real customers, and real jobs for UK trades every single day.
The screenshot on the left shows exactly what your inbox begins to look like once your LSAs are live and optimised:
a steady stream of “New call from a potential customer” notifications, all from people actively searching for your services.
Phone calls from customers who are ready to book.
High-quality leads because Google verifies every enquiry.
A predictable flow of work instead of waiting around for jobs.
Zero wasted spend – you only pay for real enquiries.
Clear reporting so you always know what’s converting.
Any local trade business, including:
Roofers, decorators, gardeners, joiners, plumbers, electricians, carpet cleaners, pest control, locksmiths, landscapers and more across the UK.
Local Service Ads are a good fit for you if:
You run a registered trade business in the UK
You want a regular stream of local enquiries and booked jobs
You’re happy paying around £10–£20 per lead to make £100s+
You can take calls or answer emails from customers during work hours
You have (or are willing to build) a few solid Google reviews
You’re happy to choose the areas you want leads from
You’re happy to provide the documents needed for the verification process
If that sounds like you, LSAs are usually a perfect match. Still not sure? Give me a call and I will help.
Local Service Ads
Local Service Ads are one of the easiest ways for UK trades to get more booked jobs without wasting money on clicks or guessing how Google works.
Your business shows above normal Google Ads, Maps and organic listings when people search for your trade in your area.
No paying for random ad clicks. You’re only charged when a customer calls you or sends a message through your ad.
Your star rating and reviews appear directly in the ad, so customers see social proof before they even click.
You decide which postcodes and towns you want to cover, so you’re not driving miles for low-value work.
LSAs are designed specifically for local services like roofers, plumbers, electricians, landscapers, pest control and more.
You can increase your budget when you’re quiet, pause when you’re fully booked, and only run ads when it suits your workload.
Our Plans
Clear, upfront pricing with everything your trade business needs to start getting Local Service Ads leads.
We complete the full Google Verification process for you, optimise your LSA profile, set up all job types and service areas, upload documents, and make sure your ads are approved and ready to generate real enquiries.
£245/ One Off Fee
Regular GBP updates, photos, and optimisation to boost your visibility on Maps and LSAs. Includes bid checks and regular check ins.
£45/month
Choosing someone to handle your Local Service Ads isn’t just about ticking boxes, it’s about getting real jobs coming in, quickly and consistently. Here’s why trades across the UK trust One Blue Pixel
You’re not our test project. We know exactly how to get your LSA profile verified, approved, and generating real calls without delays or Google headaches. We handle any bumps in the road including Google Business Profile suspensions.
If something goes wrong, you’re not waiting days for a reply. You get direct support from me.
From job types and service areas to bidding, photos, and reviews, we make sure your profile looks better than your competitors’ and performs better too.
We work with roofers, joiners, plumbers, electricians, landscapers, pest control, painters, and more. We handle Local Service Ads, websites, SEO and more.
Local Service Ads Questions
Got questions about Local Service Ads? Here are the answers to the things people ask us the most.
Anywhere from a few days to a couple of weeks depending on Google’s workload. We handle the paperwork, uploads, profile optimisation, and chase-ups to speed things up.
Yes. A Google Business Profile (GBP) is now required to run Local Service Ads. Google uses your GBP details, reviews, and business info as part of the verification and ranking process.
If you don’t have a GBP yet, or yours is half-finished / a mess, I can set it up and optimise it for you as part of my service – including:
Creating or claiming your profile
Fixing categories, service areas and descriptions
Adding photos, services and opening hours
Laying the groundwork for strong reviews
So even if you’re starting from scratch, we’ll get both your GBP and LSAs ready to generate real leads.
You’ll need the following for Local Service Ads:
1. Business Registration
A VAT number or Companies House CRN (Google uses this to verify your business).
2. ID Verification
A valid UK driving licence or passport for the account owner.
3. Proof Of Insurance (If Required For Your Trade)
Most trades need public liability insurance.
Some trades (like cleaning) are exempt.
4. Background Checks (Certain Trades Only)
Required for locksmiths, security services, and similar categories.
5. Service Details
Your job types, service areas, and recent work photos.
6. Google Business Profile
You’ll need a verified GBP linked to your account.
We gather everything with you during the onboarding call so nothing is missed.
Google charges per lead, not per click. Prices vary by trade and area, but typically land somewhere between £10–£40. You only pay when someone actually contacts you.
Yes, you set your towns, postcodes, and radius inside your LSA profile. I will help you target areas that bring in the best jobs.
Yes. Our optional monthly add-on covers optimisation, reporting, and ongoing tweaks so your ads stay competitive and cost-effective.
A website isn’t required for these ads. LSAs can send calls straight to your phone or messages to your email. But having a website improves trust and conversion rates, especially for bigger jobs, so is recommended.